Next to the frozen peas…

LIAV SupermarketVA A few weeks ago, I started getting phone calls and emails from people I know–and people I didn't yet know, but do now–excitedly telling me about finding Life is a Verb at their local grocery store.

The first call came from a woman I used to work with, but haven't seen in over 15 years (Sue, honey, if you're reading this, I wrote your phone number on a piece of paper that I have filed in an extraordinarily special and unknown place–please call again). She was shocked to look over in her DC-area Safeway store and see MY NAME peering out at her from the cover of a book.

After Sue's call, the emails started arriving from 37days readers and from people who had never heard of 37days, but who saw the book next to the pesto sauce and felt compelled to buy it. In the middle of nowhere in Nevada and in Florida and in D.C. and beyond.

Now let me be honest, my first thought was that I should have been more specific when modazzing to get this book out into the world. "I was thinking OPRAH, not frozen pea section," I thought to myself.

And then, my friends, I got over 100 emails from people about finding it in the grocery store, including one woman who was deeply despondent as she shopped and who read it cover to cover that night and found hope. Who am I to determine how this book gets into the hands of those who need it?

The subject line of one those emails, from Melissa, was: "Right there by the ice cream, cheese, and school supplies." Her email: "My local SAFEWAY is carrying LIAV!!!!!  My cell phone doesn't take pictures, or you'd have one. SAFEWAY–damn, girl–this might rival Oprah," she wrote. She made her partner, Bruni, go back to the store with her for the fabulous proof that accompanies this post.

I finally called the publisher to ask about this virus of LIAV sightings. Turns out, Life is a Verb is available in no fewer than 1,521 Safeway stores–and their affiliates–across this fine land of ours. I hope it will be a recipe for hope and joy for many more grocery shoppers.

About Patti Digh

Patti Digh is an author, speaker, and educator who builds learning communities and gets to the heart of difficult topics. Her work over the last three decades has focused on diversity, inclusion, social justice, and living and working mindfully. She has developed diversity strategies and educational programming for major nonprofit and corporate organizations and has been a featured speaker at many national and international conferences.

8 comments to " Next to the frozen peas… "
  • jeannie

    Years back I happened on Leo Buscaglia’s Love in a grocery store. Then a little later, George Leonard’s The Ultimate Athlete. Both were such wonderful books that came into my life at just the right time. Gifts can come from anywhere and I’m happy to hear that other people will get to have the wonderful surprise of going out for frozen peas and coming home with wisdom and joy and a new book to love. Congratulations to you.

  • Amanda

    I think it’s amazing. Here, you’ve written a book, a guide, if you will, about being awake to every moment of your life and what better place than the grocery store? The one place I often find myself racing through as fast as I can just to GET OUT. So…slow down (but only as I shop the walls, right? LOL…fresh is best!). Thank you for such a wonderful book…I’m working through it every day and taking your wisdom to heart…and spirit.

  • Chenoa

    So very awesome! And I’m still waiting to see LIAV in India!! :)
    Congrats, Patti!

  • See now, watch what you ask for,it just may come true :)

    I’m sure Oprah will be calling soon, how could she not with all the wonderful buzz about your book!

  • Patti one of my favorite entries here on your blog is the one about how people you see in the grocery store may be going through the most horrible times of their lives. It’s so fitting that your book is in grocery stores.

  • I am so going to our Safeway stores armed with a camera…

    P.S. What a wonderful lesson in letting go of HOW distribution should look. ;)

  • I have just heard of Life is a Verb, and I must go and check it out. Reading your blog is such inspiration!

  • OMG! I love that! Food for the body and for the soul: truly one-stop shopping. Can F&F be far behind? If only February in NYC were plausible for my little rig and me. I don’t know what modazzing is but if it has to do with sending love and light, you got it.

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